Google Isn’t Getting Freshness Right, Despite Increased Emphasis
A study has come out from Conductor, indicating that one in five Google Knowledge Graph entries for trending keywords are outdated. Do you think Google is doing a good job at delivering fresh results when relevant? Share your feedback in the comments. Google announced Knowledge Graph last month, with a great deal of hype. Google
- Published in Google
Google Upsets Google+ Power User Wil Wheaton Again, What About You?
Geek celebrity Wil Wheaton is what you might call a Google+ power user. He’s actively engaged on Google’s social network, and has amassed 1,373,118 followers to date. That’s a lot for Google+. Google, however, keeps doing things with Google+ that are pissing Wheaton off, and if they’re pissing Wheaton off, there’s a good chance they’re
- Published in News
What Most Webmasters Don’t Know About Their Failing Website Content
Imagine your website content was so effective that every targeted visitor wanted to find out more information about your business. Now wake up, because sadly, this is often not the case, even though it is entirely achievable. How do I know this? I encounter dozens of websites on a weekly basis that not only fail
- Published in Tips
The Influence of Speed on Online Advertising – A SEO-News Exclusive
Internet advertising is big business. The latest reports from the Interactive Advertising Bureau in conjunction with PricewaterhouseCoopers show that in the US alone the industry was worth an astonishing $31 billion in 2011 – an increase of 22 per cent on 2010. Search engine-based advertising alone represents nearly half of that total figure, with the
- Published in Internet Marketing
Negative SEO, The Penguin Guillotine and Google’s…
For the last few weeks, I have been exploring the whole concept of negative SEO and how it can “supposedly” affect your search engine rankings, especially in Google. Lately, since the arrival of Penguin, negative SEO (nickname – Google Bowling) has been discussed much more often. Google’s Penguin Update examines the whole SEO layout of
- Published in Google
7 Must Have SEO Chrome Browser Extensions
Whether you are a small business website owner or SEO professional, you’re always on the lookout for tools to ease the responsibilities of managing your search engine rankings. With the search engines on a warpath to increase the quality of their search results, there are endless changes to their search algorithms that keep you on
- Published in Internet Browser
Top 5 Tools for Analyzing Your Backlink Profile — A SPN Exclusive
Link-Building is difficult at the best of times, but Google has made it even harder for us as SEO’ers to build quality, high authority links after the infamous Penguin and Panda updates (I call this Penganda!). Many low quality link sources were completely obliterated by Google during Penguin resulting in lost link value for a
- Published in Search Engine Optimization
Don’t Stop Writing Articles Because of Google Penguin
The Google Penguin algorithm update is nothing to worry about if you continue writing articles naturally, and without endless keyword repetition. The update has been designed to catch out those relying on ‘black hat’ web-spamming techniques to boost their rankings, and not those that have gained their ranking position fairly and honestly. A search engine’s
- Published in Tips
Would You Trust Facebook With Your Money In The Real World?
These days, brick and mortar businesses displaying some kind of signage saying “Like us on Facebook,” are nearly as common as those displaying Visa and MasterCard logos. That’s worth considering, when you think about using Faceabook as a way to pay for goods and services in the physical world. Of course, Facebook users have developed
- Published in News