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Georgijevic Developer Team

Georgijevic Developer Team

Search Engine

Definition of WSE

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search-engines

A web search engine is designed to search for information on the World Wide Web. The search results are generally presented in a list of results often referred to as search engine results pages (SERPs). The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Unlikeweb directories, which are maintained … Read more

Google Pagerank Update

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Next Update Nobody knows when the next Google Pagerank update will happen, but it is expected in June or July of 2013. The last one was 4 February 2013. Last Updates Google updates Toolbar Pagerank every 3 or so months: 4 February 2013 – Confirmation here. 7 November 2012 2 August 2012 2 May 2012 7 February 2012 7 … Read more

SEO Company Abuses Google+ Local, Infuriates Search Community

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SEO Company Fakes it on Google+ Local

Ever seen that show about the world’s dumbest criminals? Well, it turns out that some SEOs are just as clueless as the jokers featured on that program. It’s really cool to watch how fast the Internet moves sometimes, and the story I’m about to tell you is proof positive that in the search community, when you attack your own, word gets around.

Here’s What Went Down

It all started when Scott Hendison stumbled upon an SEO company called Auroin that had somehow been using a fake location on Google+ Local. He was surprised (to say the least) when he discovered that there was a glowing review from, um, him, right there with the false location info. He dug a little further and found out that many of his colleagues in the SEO world – heavy hitters such as Larry Kim, Jill Whalen, Ross Hudgens, and others – had all added their own near-perfect reviews to the company’s page as well. Each review scored Auroin’s services 29 out of 30 possible points, which added up to a nearly perfect score.

You do the math.

Hendison did, and he publically announced his findings on (where else?) Google+:

After Scott posted his warning on Google+, the announcement gained some lightning fast viral traction. SEOs came out of the woodwork to check out the faux reviews and crazy claims for themselves. I, for one, appreciated the snarky sentiment of the post. The Internet is no longer a cavern in which spammers can hide to make false claims and hatch seedy plans, and these creeps are finally being exposed – one bad guy at a time.

Here’s how the SEO community fought back.

Hell Hath No Fury like an SEO Scorned

After Scott’s post traveled to his extended Google+ circles and beyond, the SEO world mobilized. A swarm of angry SEOs assaulted the page over an impressive 48-hour period. They left searing reviews and terrible feedback, starting with Scott’s flagship contribution:

Others were equally bad, but also pretty funny:

Less than two days after the initial discovery, Auroin was officially toast. Big G stepped in and slapped the page with a big red “spam” badge and all the fake positive reviews were taken down. In related news, the negative reviews remain on the company’s page for your viewing pleasure.

How to Protect Your Identity on Google+ Local

Many SEOs voiced concern about how easy it was for these clowns to impersonate real people and leave fake reviews for the crooked company. Think about it – if you’ve spent years creating an online persona for yourself and you’ve built a brand and a following, how scary would it be to think that someone could capitalize on your good name right on your own turf… overnight?

Yeah, it freaks me out a little, too. That’s why I was happy to discover that Google+ has added a way you can check all the reviews you have left for others. Now, you can also sneak a peek at the reviews you friends have left for others by exploring their Google+ pages, too.

Google announced the new addition (more transparency – yay!) right on Google+, and in the announcement, there were instructions to help users navigate to the appropriate section of friends’ profiles to make it happen. Simply click on the “about” tab and scroll to the section titled “Local”. You’ll find a number representing the total reviews they’ve left, and it’s linked so you can see each review for yourself if you ever so desire. This is great because you can discover any bogus reviews and manage ones you left yourself.

What is even scarier, however, is that the offending party in this case created fake G+ accounts for all the “people” it used to write the fake reviews. So what’s to stop Google from mistaking someone else for you? Not much, as it turns out. But Authorship may play a key role in weeding out the imposters as Google becomes more sophisticated. This is definitely one case where you do want Google knowing more about you.

Source: http://site-reference.com/articles/seo-company-abuses-google-local-infuriates-search-community/

The Top 10 Tips for Loving (Or Living With) Google’s Penguin — A SEO-News Exclusive

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Featured Article Picture

Never before (except perhaps in the baneful reviews of the box office bomb Happy Feet Two), have penguins been so universally despised as in the latest iteration of Google’s algorithm modifications. If you thought Farmer had ploughed you into the ground and Panda had eaten your most successful shoots, the Penguin will ice your SEO efforts and freeze your income. To beat that Penguin into submission apply these tips:

It’s All About Quality – Even though there has been more than enough public discussion about what constitutes quality and depth in writing articles, it’s very obvious what constitutes poor quality and shallowness. Any spun or transparently rewritten articles are going to attract the full wrath of the Penguin From Hades, so make sure that your content is eternally fully unique and well-written.

Limit Your Links – Too many links within a page are a clear trigger for Penguin’s bots to kick you down to Antarctica so keep the number of links to an absolute minimum and always integrate them logically and in a reader-friendly manner within your text, never in a list of links plunked into a sidebar.

Keep Your Links High Up – Above the fold is the critical place for links to be placed as they bear the most weight as well as attract the most reader attention. Penguin appreciates high up links and is not so kind to those which are dumped into a footer or at the end of an article.

Drop the Dropped Domains – One of the old standby SEO strategies is to pick up dropped domains to benefit from istorical links or PR and Google’s little polar bird is completely up to speed on this ploy so avoid it like a Penguin plague.

Never Stop Validating – Ensuring that your site is completely free from validation errors and each page is of a strictly limited file size to ensure easy loading is critical to keeping that tuxedo-wearing little bird happy and chirping away… if Penguins chirp, that is.

Stop Worrying About Negative SEO – Only in the most extreme cases do you have to be concerned about one of your rabidly vicious competitors setting up a few thousand links pointing to your site overnight to get Penguin to target you. Not only is it a whole lot of work for very little result, but the Googleplex has very few birdbrains so they’ll see through that.

Fry Up Your on Page Spam – Hawaiians believe that fried Spam is delectable, so go ahead and fry all the spam you currently have. That equates to: hidden text, keyword stuffing, thin content, cloaking, paid links, link spam, and the rest of the naughty black hat stuff which is nothing more than rancid canned meat product that is toxic to Penguins.

Bad Link, Bad, Bad Link – Come on, you know which of your links are nasty, so just go ahead and kill them now. Keeping them alive on your pages will do nothing but cause the evil Penguin Penalty to rear its ugly head from the snow and ice.

Know When to Start Over – Perhaps your current site is so riddled with Penguin Pathogens that it just may be at the unrecoverable stage. In these fairly rare cases you might be better off to just can the entire site and start completely fresh at a new URL. If you do take this extreme step, ensure that you are not carrying over any of your old calamitous habits, as well as not a single iota of any text or image content from the dearly departed site.

File the Google Feedback Form – If you think that you have been penalized by the Penguin through no fault of your own don’t listen to the paranoid hyperbola on the various SEO forums and go ahead and file The Form. There is absolutely no truth to the rumor that filing The Form will “out” your site so file with no fear and confront that rascally Penguin.

You can live happily with Penguin. Just try not to mind the ammonia odor!