Blogging is a form of social media and for social media to be successful you need interaction. A non-interactive neglected blog will simply die out and become oblivious to the cyber world. Blogging became popular in the late 1990s and is one of the most effective ways of social networking. Although blogging started out more

This is part two of last week’s post, Google Shopping is Coming –Are You Ready for the Change? In it, I wrapped up by pointing out that all the search engine algorithm changes are not going to stop – if anything, they’ll only get more aggressive as technology evolves. That said, I concluded that the

Mistake 1 – Neglecting On-page Optimization: I think more people are beginning to understand the importance of on-page optimization when it comes to ranking their web pages. With so much focus on keywords and link building though, often I see webmasters focusing too heavily on the “off page” stuff, without realizing what they do “on”

A study has come out from Conductor, indicating that one in five Google Knowledge Graph entries for trending keywords are outdated. Do you think Google is doing a good job at delivering fresh results when relevant? Share your feedback in the comments. Google announced Knowledge Graph last month, with a great deal of hype. Google

Geek celebrity Wil Wheaton is what you might call a Google+ power user. He’s actively engaged on Google’s social network, and has amassed 1,373,118 followers to date. That’s a lot for Google+. Google, however, keeps doing things with Google+ that are pissing Wheaton off, and if they’re pissing Wheaton off, there’s a good chance they’re

Imagine your website content was so effective that every targeted visitor wanted to find out more information about your business. Now wake up, because sadly, this is often not the case, even though it is entirely achievable. How do I know this? I encounter dozens of websites on a weekly basis that not only fail

Internet advertising is big business. The latest reports from the Interactive Advertising Bureau in conjunction with PricewaterhouseCoopers show that in the US alone the industry was worth an astonishing $31 billion in 2011 – an increase of 22 per cent on 2010. Search engine-based advertising alone represents nearly half of that total figure, with the

For the last few weeks, I have been exploring the whole concept of negative SEO and how it can “supposedly” affect your search engine rankings, especially in Google. Lately, since the arrival of Penguin, negative SEO (nickname – Google Bowling) has been discussed much more often. Google’s Penguin Update examines the whole SEO layout of

Whether you are a small business website owner or SEO professional, you’re always on the lookout for tools to ease the responsibilities of managing your search engine rankings. With the search engines on a warpath to increase the quality of their search results, there are endless changes to their search algorithms that keep you on